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Business Growth Strategies

In rapidly changing business environment, companies are constantly pushed by competition, technology changes, and demanding customers. Family businesses are agile, yet winners are those who are resilient and progressive.

For owner-families, sustainable growth is essential for business continuity. Changing market dynamics, adopting new technologies, implementing growth plans effectively, and managing expectations of next-generation, are the complex challenges families face in their business growth journey.

At Equations, our strategic approach helps you take an objective view of the ongoing business, identify growth opportunities, analyze risks, and prepare for an exponential growth. We facilitate you to re-think and re-imagine the future of your business, identify key value drivers, and focus on productivity and profitability.

To develop and execute winning growth strategies,
we provide following services:

Business Diagnostics and Marketing Audit

Diagnosing on-going business on multiple parameters to identify reasons for growth or degrowth and gaps in expected and actual performance
Conducting Marketing Audit to assess effectiveness of sales, customer service, and marketing functions with ROI perspective
Evaluating business risks, recommending corrective measures and improvement in marketing systems and processes

Business Planning and Growth Strategies

Developing growth and scaling-up strategies in alignment with the corporate vision and objectives to achieve desired outcomes
Assisting leaders and management teams in formulating Business plans and execution programs, identifying opportunities for expansion and diversification
Guiding family leaders and non-family professionals to design innovative strategies for turning out business units facing survival challenges

Sales and Marketing

Developing sales, branding, and distribution strategies and strengthening sales management systems and processes to achieve desired results
Digitalizing sales and CRM processes, integrating them with other functions, and coaching sales team for enhanced performance
Planning and helping in new product, service, and project launches for existing and new markets, and customer segments

Market Research and Feasibility Study

Conducting Consumer research to profile target segments, identify buying behaviours, and measure customer satisfaction
Evaluating market and industry potential by studying the size, growth, demand-supply, opportunities and threats of the market and the industry
Conducting market feasibility studies for Industries and India entry studies for foreign companies planning to enter Indian markets

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Business Growth Strategies