Marketing Capabilities

Marketing Capabilities Enterprising organizations constantly endeavour to increase their market share, improve sales effectiveness, and enhance customer satisfaction. Winners are those who can create differentials in the cluttered marketplace. Equations enables companies to create differentials and outpace the clutter by enhancing their marketing capabilities.

Capability Enhancers

We guide client companies to plan their marketing strategies and implement them effectively by building their marketing capabilities, i.e., distinctive skills, abilities, and expertise in marketing. Our purpose is to enhance following capabilities with a focus on Return on Marketing Investment :

Marketing Audit

Result oriented strategies are developed on the basis of rational, quantifiable data and objective assessment of marketing performance. Our comprehensive Marketing Audit measures the gaps in actual and perceived efficiency of marketing operations, people, processes, and competition.


Customer Targeting and Positioning

A core marketing capability of an organization is its customer-centric approach to deliver superior customer value and propel profitable, demand-led growth.


Sales Management

Sales is the most vital function of any business and a also a challenge. Ambitious companies can actualize their potential to grow revenue manifolds with vigorous sales and field force operations. We help client companies revitalize their existing sales operations or establish it from scratch.


Distribution Channel Strategies

Our rich experience and in-depth knowledge of Indian consumer markets and industries give us an edge in enhancing distribution channel’s performance.


Product Management

Planning, developing, and managing company’s product/service portfolio through its lifecycle is an essential skill of marketers.


Branding and Advertising

Our forte’ is developing brand positioning in sync with corporate identity and customer segments.


Sales Training and Development

Successful companies engaged in the marketing battlefield continuously hone the skills and develop competencies of their sales force and customer service personnel through rigorous training.


Market Entry Strategy

A new venture or a project’s success depends on entering the market at the right time, right place with a right approach. Our new venture/project planning and feasibility assessment helps client companies to decide market entry strategies to gain a strong foothold.


Path to Success

  • Align corporate vision, goals, and strategies
  • Build marketing capabilities, sales acumen
  • Create a Values driven organizational culture
  • Discover opportunities for sustainable growth

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